Recorded presentation · Abstract 286
ARTIFICIAL INTELLIGENCE AS A LEVER FOR CULTURAL HERITAGE VALORIZATION IN ENTREPRENEURIAL CITIES:
Opportunities, challenges and social responsibility the case of the Medina of Fez
- 1 HECF Business School
- 2 PhD student at FLDM Fes; Morocco
Boujida Hamza: Email: boujidahamza1@gmail.com · ORCID: 0009-0009-0958-4827
Bourfed Hafssa: Email: hafssa.bourfed@usmba.ac.ma · ORCID: 0009-0006-7057-0393
Recorded presentation
Keywords: Artificial Intelligence, Cultural Heritage Valorization, Entrepreneurial City, Medina of Fez, Patrimonial Entrepreneurship, MENA
Submission reference: IS-262