Biography
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Conference contributions 1
AI NEWS ANCHORS IN TELEVISION JOURNALISM
Ethical Boundaries and Challenges – A Case Study of Happy TV
The development of artificial intelligence has enabled the increasingly widespread use of virtual presenters in television journalism. AI news anchors can read prepared scripts and imitate human voices, facial expressions, and body language, but their emergence raises questions of transparency, professional responsibility, and the potential replacement of journalists. Through a review of relevant literature and a qualitative case study of Happy TV, this paper aims to examine the ethical and professional dilemmas associated with the use of AI news anchors. The theoretical framework is based on the principles for the ethical use of artificial intelligence identified by Floridi and Cowls: beneficence, non-maleficence, autonomy, justice, and explicability. The analysis focuses on how AI news anchors are presented, whether they are clearly identified as digitally generated presenters, the presence of human editorial oversight, and responsibility for published content. Particular attention is paid to the distinction between the presentational role and journalistic work, the latter involving the critical selection of topics, verification of information, interpretation, and responsibility towards the public. The paper proceeds from the assumption that an AI news anchor can perform the technical and presentational role of delivering the news but cannot replace the journalist as a professionally and morally accountable agent. It seeks to identify criteria for assessing the ethical acceptability of AI news anchors, particularly with regard to transparency, human oversight, and professional responsibility.