Biography
Nourchen Bouzidi holds a Bachelor's degree in Management Sciences, specializing in Management, as well as a Research Master's degree in Marketing from the Faculty of Law, Economics and Management Sciences of Jendouba (FSJEGJ), University of Jendouba, Tunisia. Her undergraduate final-year project, supervised by Mrs. Chiraz Ben Selem, examined the influence of corporate social responsibility on employee motivation, through the case of SEBN TN Jendouba. Her master's thesis, titled "The Influence of Structure, Culture, and Agency on the Adequacy Between University Education and Labor Market Needs" and supervised by Professor Jamel-Eddine Gharbi, drew on Margaret Archer's morphogenetic theory. Alongside this, she co-authored with Professor Gharbi the article "Adapting University Education to Market Needs: The Case of Tunisia," currently under publication in the Journal of Intelligent Information Systems Management (J2ISM), as part of the International Conference on Digital Transformation and Management (ICDTM'26). Her current research interests focus on social and service marketing.
Conference contributions 1
DIRECT AND INTERACTIVE EFFECTS OF THE STRUCTURE, CULTURE AND UNIVERSITY AGENCY ON THE ADEQUACY OF TRAINING AND MARKET NEEDS
This research attempts to identify the factors that explain the mismatch between university education and market needs in Tunisia. With reference to morphogenetic theory, we empirically verified the direct and interactive influence of the structure, culture and university agency on the adequacy between training and market needs. A survey was conducted with 240 respondents (120 students and 120 teachers). The results confirm the positive impact of structure and culture on the adequacy of university education and market needs. The agency's impact on students has been validated. On the other hand, agency among teachers does not have a significant effect. This research empirically verifies the morphogenetic theory. It shows that higher education in Tunisia is in morphostasis. It is in a structural and cultural determinism. Social interactions in academia are not yet capable of providing actors with the agency power and status to transform the dominant traditional structure and culture.